In all forms of attracting, retaining, and converting online leads, your content will play a vital importance. Some businesses and freelancers have not considered developing a strategy for how their content should reach their ideal customer. Others may have a fully developed strategy, but not just giving attention to changes in the way people consume content. There are 5 tools that should be considered when developing your content strategy.

  1. Consistency
  2. Easy Application
  3. Variety
  4. Central Theme
  5. Feedback